ComEd is the most recognized and largest energy provider in Chicago and Northern Illinois. Although they are the most recognized energy provider in the region they unfortunately had terrible customer service reputation. ComEd sought to change the perspective of the general public by creating online and mobile app services, new energy efficiency incentive programs and overall approach and messaging to customer service.

These various programs and approaches presented our agency with the opportunity to visually convey the “new Comed”. Simplifying messaging and introducing their mobile app. In addition promoting their energy efficiency programs such as

*Additional Art Direction Credit: Marie Walz

Old refrigerator recycling program